11/28/2023 0 Comments Owner of parle g biscuit companyThe company currently has 130+ factories in India out of which 120+ factories are currently producing continuously. The company started with the right strategy - making a popular, affordable snack, and this is the prime reason for its growth and expansion. The United States, Nepal, Nigeria, Europe, and several parts of the African continents are where these biscuits are currently sold. At present, Parle-G has manufacturing units in 7+ countries. As soon as Parle-G became a hit in India, it started exporting its biscuits worldwide. The first factory, which was set up in a suburb of Mumbai, soon came to be spread nationwide. Parle-G became the world's most giant selling biscuit in 2011 it was recognized worldwide. Recently the company calculated an overall growth of 5% in the marketplace, and surprisingly Parle-G contributed more than 80% of this growth rate. Parle-G is dominating the sale volume of around 50% of the total production of the company. Parle-G alone generates one-third of revenue for the company. Parle – G comes under the Rs 100 per Kg category, which makes it affordable for everyone and makes it the popular choice for people during such desperate times. This quality is most important for the growth of this brand of biscuit. Brand Parle-G biscuit sells for rupees seventy-seven (77) per kilogram and is a part of below 100 'affordable' biscuits. The main characteristic of the Parle-G biscuits is their low cost and affordability. The same logo in the packaging can help customers to remember and recognize it. Parle-G never changed the logo as it is crucial to illustrate the originality and stability of the product. The logo is significant as it shows that all age groups can eat the biscuit and the glucose components are suitable for kids even. The logo shows a young girl child, about the age of 4-5. The logo of Parle-G is one of the most well-known in India. Parle-G TV Commercial- 1980s Parle-G - Logo and Meaning Parle-G Logo This biscuit is now being sold worldwide, in the United States, Europe, and Africa. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). The biscuit was at first named as Parle-Glucose till the year 1980. The ads showcased glucose biscuits and were favored by Indians in a large number. And finally, after independence, this company started putting up ads to promote its biscuits. The Parle-G was started to be made in the year of 1939. The factory of Parle was established as early as 1929. Historically, this brand was one of the first Indian brands. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. Parle-G is a production of the Parle Products part of the company. The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G - Achievements Parle-G Success Secrets Parle-G - Founder and History Now the question arises– when the price of biscuits remains the same, then what makes the turnover of the company rise so high? Gradually the biscuit skyrocketed to a massive turnover of 8000 crores in session 2018-20. In the year 2013, Parle-G gave a turnover of more than 5000 crores to the company. It turned into a great protest when the biscuits cost even Rs.0.50 more. It's not like the company never tried it. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years. Parle-G is the most selling biscuits in the world. Let's know about the journey of one of India's oldest biscuit brands, and it's a success story. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand. After British rule ended, ads featuring this biscuit got famous. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Parle-G is one of the oldest biscuit brands in India. Starting a business and making it a worldwide success isn't easy. Parle products company claimed that they had achieved the highest sell of Parle-G in the lockdown 2020. As the brand is indigenous, this was a proud moment for the company. Parle-G got to be named as the most widely selling biscuit of that year. In the year 2011, a survey was conducted, and the results were quite surprising. Parle-G is a very famous brand known for its biscuits.
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